How did we not notice?
I don’t know.
But I can tell you how I noticed.
And I started thinking and investigating.

One of my clients’ accounts got hacked late last year.
The Facebook page and ad account were hijacked.
I had no control over the page anymore, and bills came in from ad-campaigns that had nothing to do with my audience. Not even the language. Completely random payments starting popping up from Mexico, Malaysia, Canada and a few on my clients’ credit card. The page is visible from the US only. I have no access.

I noticed within 48 hours what was going on and notified Facebook immediately.
Not much happened.
I repeatedly got messages to reset my password,
to make my account more secure.
I got instructions to inform Meta about what happened – a history they had 100% on their servers. They wanted proof that the account is mine, and they had the greatest idea of all: “Please ask the new admin of your page to give you access.”

Ok, so like I’m going to ask a thief to return the stuff he stole from me.
Right.
Thanks a lot, Meta!